When you break it down to the
molecular level, diamond is just carbon. Who would think that such a common
substance could take its form in a beautiful and strong stone? With the right
temperature and pressure, even an element as mediocre as carbon can be
transformed into something highly valued.
Words, words, words. Information.
Data. It’s everywhere. Replicating. In an era of the infinite generation of
words, what becomes important is the ability to shape words into a narrative of
high value. Don’t be fooled – this is no easy task. Just like the diamond
undergoing specific temperature and pressure, for words to carry timeless
value, they need to be treated and woven into a meaningful narrative.
As a leader in your industry, you
may be overloaded with information. You are able to articulate yourself well
(otherwise you wouldn’t have been in the position you’re in). But a story – a
narrative – is an ongoing organic process which is constantly developing and
needs attention. In preparation for upcoming speeches, let the five elements of
a narrative be your guiding star.